Case Study: Agile Automations

Building a sales pipeline and raising the profile of Agile Automations in the North West

The client:

Agile Automations is revolutionising the way businesses are automating their processes. They are experts in RPA (Robotic Process Automation) and help businesses identify and streamline manual processes by creating ‘bots’ to do the heavy lifting.

The challenge:

Agile Automations was founded in 2015 and is well known in the banking world but as demand for intelligent automations and RPA has grown, they wanted to raise their profile to businesses across a wide range of sectors. Agile Automations had previously come across as too technical and approached Time and Tide Content to develop the right 'tone of voice' and position the brand as thought leaders in their field. Time and Tide Content was chosen to lead a multi-channel marketing strategy to build Agile Automations’ profile, grow their sales pipeline, and get in front of the right audience both in-person and online. Time and Tide Content’s team of former journalists have experience in turning technical concepts into content that is engaging and relatable.

The Human Touch

Having mostly worked in FinTech it was time to raise Agile Automations profile within other sectors. The company had grown over the years moving to larger premises, increasing staff, and winning new clients, yet the marketing and communication assets were outdated. Time and Tide Content arranged a professional photographer to update their imagery and started to build the profiles of Agile Automations senior leadership team through social media engagement. This was an essential part of the campaign as it raised exposure with regular updates across Facebook, LinkedIn, and Twitter. The Time and Tide team helped Agile Automations grow their wider network with connections to professional bodies including Pro Manchester, Manchester Digital, and the Greater Manchester Chamber of Commerce. Time and Tide Content runs a multi-service agency and part of that includes video animation as a creative way to communicate their message. The team created a fun and interactive video which was shared across social media.

The Solution

Time and Tide Content created a series of SEO focused thought leadership features for Agile
Automations website and social platforms.
Topics ranged from the future of automation, and what RPA can do to help meet ESG goals
to how Intelligent Automation can unleash the full potential of the workforce.
The exposure has led to several speaking opportunities for the senior leadership team.
TheBusinessDesk.com recently approached Agile Automations to take part in a breakfast
panel event to look at what the future holds for SME growth in 2023.

COO Ronak Halani represented Agile Automations during a panel event at Fintech Week and
joined forces with two other tech leaders to discuss how Intelligent Automation can drive
new levels of accuracy and analytics at scale at a Manchester Digital Event.
Several press releases written by the Time and Tide Content team were featured in the
regional business press.
This included features in the North West Business Insider magazine as well as news pieces
published on Business-Live, Business Cloud, and Tech Blast.
The company was also named in the Top Tech: North West 2020 list following a submission
by Time and Tide Content.
In addition, Agile wanted to build a stronger sales pipeline and Time and Tide Content ran a
three-touch content campaign with Cadence Marketing to target IT decision makers in the
public sector.
This resulted in X (LR to add) direct leads of senior stakeholders who had interacted with the
bespoke content.
A case study written by Time and Tide Content was a gamechanger for Agile Automations as
it was successfully used during pitches to land further public sector contracts.
The overall campaign has been delivered through SEO-driven, engaging content relayed to
the audience in a professional journalistic style.
It’s always good to hear what clients have to say so here’s a little feedback from Ronak
Halani, Chief Operating Officer, Agile Automations.
“We engaged with Time and Tide Content to communicate our technical proposition in a
simplified and compelling way.
“As a tech-focused business it was important that people understood what we did and how
our services can benefit their business. Time and Tide Content has helped to give us a voice
within the region’s business community by helping to deliver our message and services in a
way that is relatable to our customers.”

“Lucy and the team have been phenomenal in conveying our service with thought-
leadership blogs, press coverage, video content, social media posts, and face-to-face pitches
and getting our name out there as a leading automations provider.”